Cold calling is not for the faint of heart—it can be a rough road when you’re new to the sales game. But before you start trembling as you think about what could go wrong, here are a few ideas to help you warm up to the idea:

First, ignore the term “cold calling.” Never go into it without a clue. Do your homework and find out as much as you can about the business and the business owner. Connect on LinkedIn and send a brief message to start the relationship. Follow their business’ social media channels and comment on their posts to build a rapport before you attempt to ask for “just a few minutes” of their time.

By all means, have a script. Even if it’s just a CliffsNotes outline of what you plan to say, write it down so incoherent rambling doesn’t take over. No one likes being interrupted by a call from someone who is not prepared.

Don’t forget the simple things prior to reaching out to a potential customer. From their website and social channels to press releases and stock information, understanding any current events that are impacting their business will help you craft a warm message and keep the chill out of the air as you close the sale.

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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

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