Hashing Out The Almighty #Hashtag

  • Hashtags make it easier for people to find and follow discussions about brands, events, and promotions
  • They allow brands to track the performance of promotions across social media.
  • They started out on Twitter, but have spread to Facebook, Google+, Instagram, Google search, and other platforms.
  • Individuals can see a 100% increase in engagement by using hashtags while brands can see a 50% increase.


Using Hashtags On Twitter

  • Tweets with hastags get 2 times more engagement than tweets without.
  • Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
  • But when you use more than two hashtags, engagement drops by an average of 17%


Using Hashtags On Instagram

  • Instagram, the opposite of Twitter, shows posts with 11 or more hashtags have the highest interactions.
  • Use LOTS of hashtags on Instagram to build your community.


Using Hashtags On Facebook.

  • Facebook post without hashtags outperform those with hashtags.
  • Rarely use hashtags on Facebook to categorize (for business- oriented followers) or build a community (for community-oriented followers).
  • Too many hashtags on Facebook leads to fewer interactions.


Tips For Successful Hashtag Campaigns.

What is a good hashtag?

  • Memorable
  • Unique
  • Relevant to your campaign.


Find A Balance

  • Hashtags should be distinctive and simple for followers to remember
  • Don’t use generic hashtags, like food, people, or places they are too broad and too hard to track.


Create An Easy-To-Understand Message:

  • Craft a hashtag around one particular message.
  • Keep it short.
  • Make the call-to-action clear, consistent, and easy.
  • Avoid anything too abstract.
  • Capitalize multi-word hashtags


Create Your Own Momentum:

  • Identify your audience’s influencers.
  • Look to you fans to inspire new campaign hashtags.


Utilize Your Band:

  • Consider using your brand’s name in a hashtag.


Double Check:

  • Consider your hashtag means something else entirely
  • Steer clear of slang.
  • Before you finalize a list of hashtags, check if yours are being used elsewhere in an entirely different context.


Proofread Them Proofread Again:

  • If a hashtag can be misread, it will be.
  • Make sure when capitalization is removed, the words in a hashtag do no create other words or messages.


Have A Backup Plan:

  • Test a hashtag before heavily marketing it.
  • Have an alternative campaign prepared if your initial idea is co-opted


Incorporate Hashtags Into Traditional Media:

  • Consider using hashtags on billboards, television commercials, etc.


Monitor The Conversation:

  • Follow hashtags to keep track of trends in your industry.
  • See what your competition does, what influencers say, and how customers react.


Live Tweet During A Big Event:

  • Find a way to incorporate your hashtag into elections, sports championships, awards shows, and other major events.

Hashtags can be a great way to engage with followers on the proper platform, to introduce new products or services, and gain traction for an event. #UseHashtags.

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