We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number three.


Provide Curated, Custom Reporting

Once you understand their business goals, explain the value your service can provide, and have explored and implemented multi-channel digital marketing strategies, your next goal is to properly report your efforts to your clients.

Hitting the download PDF button from Google Analytics and emailing that to your client without any sort of analysis or explanation as to what exactly is going on is not providing the proper value. Sending them an automated ranking report without any sort of insight to how it affected lead generation or conversion is also not providing the proper value.

Your job at the end of the day is to provide your clients with the information that impacts their business. CEOs and business owners might “talk the talk” when it comes to SEO or search engine traffic, but the most important information that they want to know is related to how many new customers or leads you can bring them every month.

Create custom reports that focus on the business goals you have discussed and make those the priority in each report. Many of your clients will not spend the time to dig into traffic analysis or search engine rankings and some of them might get overwhelmed by all the data. Create and curate reports that quickly and effectively show them how the performance of your marketing campaigns are contributing to the success of their business.

Written by Albert Costill 

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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

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