We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.
For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.
Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients. Tip number two.
Go Multi-Channel
Once you understand the importance of reporting on the numbers that make sense for your clients, you’re also going to want to ensure that you’re protecting the traffic your clients and projects are receiving from your search marketing efforts. Many times, SEO agencies rely solely on organic or paid search traffic as a means to generate leads and customers for their clients.
The reality is relying just on these channels is not a good long-term business strategy. Over the years most successful marketers have built out the proper multi-channel processes in order to provide a robust, full-service marketing service to their clients.
Even if you don’t want to go full-service, there is a few questions you should ask. If your search engine traffic isn’t converting, what are you doing to capture those visitors and turn them into future customers? Do you have an email marketing and acquisition strategy in place? Are you using Facebook ads and retargeting as a way to continue the conversation with these visitors and bring them back in the future? Are you keeping your nose to the grindstone on new and cutting edge digital marketing opportunities?
Any SEO worth their salt is not just focused on the organic search traffic their efforts are contributing to. They’re looking at how to convert this traffic in as many different ways as possible with a focus on their client’s business goals.
Written by Albert Costill
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Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.
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