Include a headline: Headlines are not just for ads. Your reader’s eye will be drawn to your headline. Make it Magnetic!

Use effective words: Some effective words to include are FREE, Easy, New, Now, Save, Revolutionary, Today, You, Yes and Breakthrough.

Make your paragraphs short: Limit them to seven lines or less.

Use simple words: Make your copy familiar to your readers. Don’t use jargon or difficult words. Most people won’t know or care what you’re talking about.

Focus on benefits: “Sell the sizzle, not the steak.” Focus on the benefits of your Offer, not your service or company, but what they’ll get.

Be honest: Be honest, straightforward, upfront and true. Don’t ever mislead your readers.

Use easy-to-read type: Use sufficient size type, easy-to-read type. Don’t use fancy font types.

Include a P.S.: Call attention to a major benefit in your P.S.

Use specifics: Make your Offer specific. Use “10 tips to eliminate . . . ,” rather than “some ways to eliminate . . .”

Don’t waste money: Don’t spend lots of money on expensive stationery. Expensive paper won’t get your prospects to respond. Your Offer is the key!


Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Fivenson Studios: Michigan’s #1 Graphic Design, Web Design, & Digital Advertising Agency 

Let’s Get Social | | (734) 224-9696 | Info@FivensonStudios.Com